Data & Analytics

Data and analytics is the management of data for all uses (operational and analytical) and the analysis of data to drive business processes and improve business outcomes through more effective decision making and enhanced customer experiences.

Data analytics initiatives can help businesses increase revenues, improve operational efficiency, optimize marketing campaigns and customer service efforts. It can also be used to respond quickly to emerging market trends and gain a competitive edge over rivals. The ultimate goal of data analytics, however, is boosting business performance. Depending on the particular application, the data that's analyzed can consist of either historical records or new information that have been processed for real-time analytics. In addition, it can come from a mix of internal systems and external data sources.

There are four Ways to use data and analytics:

  • Build your data foundation
  • Apply advanced analytics
  • Improve business performance
  • Explore innovation opportunities